Audiences are hungry for something different. With binge-watching, they're hungry for interesting content they haven't seen before, and they want to be entertained. A lot of shows are grim, murky and dark. We wanted to spin away from the obvious, the tropes, the cliches and what people are doing right now, and do something different.

It was very challenging in terms of making sure that everyone is distinct. Also, we wanted to have some Asian influences as well, so that it really is a mashup. We want evidence of our presence in this world, so you'll see there's an interest in technology, that there are not complex electronics. There's electricity in this world, but computers, circuits don't work.

I think that people are really hungry for original content. I think there's a sense of reboots and remakes, and we're lacking in any sense of originality in media. So, I think the people who want something like this which has a graphic novel feel or comic book feel but that is designed and created for the medium of television, I think that is something is very appealing to a lot of people.

There are a couple of specific things about the show [Into the Badlands]. We didn't want to do a contemporary show, which is always "Chinese cop comes to New York, teams up with racist cop, together they fight crime..."

Audiences are hungry for something different. With binge-watching, they're hungry for interesting content they haven't seen before, and they want to be entertained. A lot of shows are grim, murky and dark. We wanted to spin away from the obvious, the tropes, the cliches and what people are doing right now, and do something different.

There's a level of action unlike anything else on television. AMC always makes distinctive television and I think that certainly fits that requirement.

We liked the idea of introducing the audience to the world, and to show how much they had accepted or were confused by it. It was gratifying to see the people who embraced it immediately and understood it and got into it. They have tracked the characters through the six episodes, so it felt that now we can launch into the journey element of it. And really explore more of the Badlands.