If you throw the pebble in the pond and the rings start circulating that much wider, you've done things and created things for people that they didn't think they'd ever be able to do. That excites me.
Mindy GrossmanContent is power in today's world, and if you can own that content, create it and make interaction more of an experience than a transaction, you create a different kind of loyalty.
Mindy GrossmanThe model of getting the consumer to come to you is old, and the new model is how can you get to the consumer on their terms, in ways they want to engage in. How people are choosing to interface with content is very different. Youโve got to marry different platforms.
Mindy Grossman