We figured the interesting question for them is, "Where has the family been since 2006, since the last time we saw them?" So, part of the time, we had to spend answering that question. Then, inevitably, it goes up to a point of crisis, in everyone's show. There was just no getting around that it was about 2006-2012.
Mitchell HurwitzThe revolution is here. It's established that Netflix is a place where you can get premium content. It's a whole new world. It's very interesting. We'll be discovering it together. It's going to be interesting because they don't have a lot to compare it to.
Mitchell HurwitzAt the time, I used to say, "We should market this like Everybody Loves Raymond. It's just a guy dealing with his family." Instead, it was irresistible to show all these funny people. So, I actually think this could be more inviting to a new audience because they can just watch one character, find out what's going on in his life, and then meet another character and find out what's going on in her life, and then see how it intersects the other one.
Mitchell HurwitzIt's very easy I think when you're a creative person to wait for the right thing and to start getting self-conscious about how you are going to express what you do and what's special about you. I would say in general, a lot of times the answer is that you just dive into something and you find your own voice through that process.
Mitchell Hurwitz