Thanks to the critics and thanks to the Emmys, we got all sorts of great reviews and notices and awards, at the start. Part of it is that it's great fortune to have something to live up to, but as creative people, we all have to just put that aside and go forward, make the best product we can, have as joyous of an experience as we can, and really remember that the spirit of this was to surprise the fans with something that they didn't see coming.
Mitchell HurwitzAt the time, I used to say, "We should market this like Everybody Loves Raymond. It's just a guy dealing with his family." Instead, it was irresistible to show all these funny people. So, I actually think this could be more inviting to a new audience because they can just watch one character, find out what's going on in his life, and then meet another character and find out what's going on in her life, and then see how it intersects the other one.
Mitchell HurwitzThe form came out of the function because it is for the audience that already knows the show, while hoping to get a new audience, too.
Mitchell HurwitzThanks to the critics and thanks to the Emmys, we got all sorts of great reviews and notices and awards, at the start. Part of it is that it's great fortune to have something to live up to, but as creative people, we all have to just put that aside and go forward, make the best product we can, have as joyous of an experience as we can, and really remember that the spirit of this was to surprise the fans with something that they didn't see coming.
Mitchell HurwitzI always feel funny when I don't reveal things, especially to you [the press], who have supported us so much and are really the big reason we're here. But, we hold back information about the plot because we want to reward the fans for sticking with us, and that's so much fun. That's the funnest part of it.
Mitchell HurwitzWe figured the interesting question for them is, "Where has the family been since 2006, since the last time we saw them?" So, part of the time, we had to spend answering that question. Then, inevitably, it goes up to a point of crisis, in everyone's show. There was just no getting around that it was about 2006-2012.
Mitchell Hurwitz