If you've got a restaurant, you definitely want the line to be out the door the first night, but you're more interested in people continuing to come to the restaurant. And that's their outlook, a little bit. I think it allows for more creativity, in the process. It allows people to make interesting programming that maybe wouldn't have a place on broadcast networks, if you were just counting people.
Mitchell HurwitzThere were a couple times when we started working out the stories - and I was doing this with Jim Vallely and our friend Dean Lorey, who was on the show originally - and we were working on a movie. There would be some fan fiction things that would scoop us. It happened a couple times, where I thought, "Well, we can't do that!"
Mitchell HurwitzI think everybody wants to be loved, all the time, but it's not realistic. It's also not realistic, if you're going to be ambitious, in terms of changing the form or evolving.
Mitchell HurwitzIf you've got a restaurant, you definitely want the line to be out the door the first night, but you're more interested in people continuing to come to the restaurant. And that's their outlook, a little bit. I think it allows for more creativity, in the process. It allows people to make interesting programming that maybe wouldn't have a place on broadcast networks, if you were just counting people.
Mitchell HurwitzI will tell you that we're all human beings, and we all care about what people think of us. But in general, their outlook is, "We're not looking at opening night numbers. We're not looking at opening night box office. We want this to be part of the reason you come to our service."
Mitchell HurwitzAt the time, I used to say, "We should market this like Everybody Loves Raymond. It's just a guy dealing with his family." Instead, it was irresistible to show all these funny people. So, I actually think this could be more inviting to a new audience because they can just watch one character, find out what's going on in his life, and then meet another character and find out what's going on in her life, and then see how it intersects the other one.
Mitchell Hurwitz