Fashion fosters cliches of beauty, but I want to tear them apart.

We will always buy clothes because they let us live our dreams.

I always believe in doing new things and using new materials that I have never used or that I didn't like for a long time.

The younger generations have their own ideas, they have their own projects. When they talk, I am always surprised how much more lucid and cultivated they are and how they see things in a way that is much more complex than, for example, other generations did.

It's horrible when people are only interested in buying labels, because it doesn't bring them the happiness they think it will.

I am interested in communicating with the world by selling to many people.

What people sometimes interpret as quirky is my attempt to subvert the concept of luxury by introducing elements that are considered ordinary or commonplace.