Women often don't want to admit that they like fashion. And yet fashion enthralls everyone, from the taxi driver to the mega-intellectual. I have often asked myself why this is. I don't know the answer.

What interests me most is when a work of art is no longer just an object, but also touches reality and life.

My idea is always to avoid nostalgia.

I don't believe that anyone is not bothered by critics. I think that everybody cares.

Because of the Prada name, I can do things that people normally would not care about in the culture. I can have an exhibit by some forgotten artist who I love, and because it's Prada, people will come see it.

I always loved aesthetics. Not particularly fashion, but an idea of beauty.

I'm not interested in types. I'm interested in archetypes.