Consumers no longer want only a great product - they want to buy products from companies that align with their own character and values.
Muhtar KentCoca-Cola is the only business in the world where no matter which country or town or village you are in, if someone asks what do you do, and you say you work for Coca-Cola, you never have to answer the question, What is that?
Muhtar KentDuring difficult economic times, consumers gravitate toward the brands they know, the brands they love and trust.
Muhtar KentWe need to make everyone more aware of the benefits of empowering women. Then I think we can succeed faster. Because it's one thing to achieve success, and another to repeat success. That's the job of a leader. Promoting women leadership and creating a more level playing field is a huge enabler to repeat success.
Muhtar Kent