If theres a choice between tap water and bottled water, the consumer can make that choice. In a very large geography in the world, that choice does not exist.
Muhtar KentConsumers no longer want only a great product - they want to buy products from companies that align with their own character and values.
Muhtar KentCoca-Cola is the only business in the world where no matter which country or town or village you are in, if someone asks what do you do, and you say you work for Coca-Cola, you never have to answer the question, What is that?
Muhtar Kent