During difficult economic times, consumers gravitate toward the brands they know, the brands they love and trust.

If theres a choice between tap water and bottled water, the consumer can make that choice. In a very large geography in the world, that choice does not exist.

We need to make everyone more aware of the benefits of empowering women. Then I think we can succeed faster. Because it's one thing to achieve success, and another to repeat success. That's the job of a leader. Promoting women leadership and creating a more level playing field is a huge enabler to repeat success.

A brand is a promise. A good brand is a promise kept.

Coca-Cola is the only business in the world where no matter which country or town or village you are in, if someone asks what do you do, and you say you work for Coca-Cola, you never have to answer the question, What is that?

There is no tomorrow without today.

Consumers no longer want only a great product - they want to buy products from companies that align with their own character and values.