Catching Trump out not paying his taxes, treating his employees like garbage - none of this sticks to him because that actually reinforces his power, power over other people, which is this specific kind of power that he's selling.
Naomi KleinYou actually cannot sell the idea of freedom, democracy, diversity, as if it were a brand attribute and not reality -- not at the same time as you're bombing people, you can't.
Naomi KleinOne of the most disturbing ways that climate change is already playing out is through what ecologists call "mismatch" or "mistiming." This is the process whereby warming causes animals to fall out of step with a critical food source, particularly at breeding times, when a failure to find enough food can lead to rapid population losses.
Naomi KleinI do believe that our ability to jam the Trump brand is somewhat limited. I think we can chip away at it, but ultimately the way to undermine the Trump brand is a better product in the political marketplace, if you'll forgive the capitalist metaphor. I do think that the negative messaging on Trump is severely limited because he is tapping into a very deep, and in many a rightful, desire for deep change, and a feeling that the whole system is so broken and so corrupt that you might as well raise a middle finger as some kind of act of agency.
Naomi Klein