So if the meaning of the Trump brand is being the ultimate boss who has the power because he's so rich, the way you undermine that brand is by making him look like a puppet, and by showing that while he's playing gold and admiring his properties, it's actually other people making the key decisions and he doesn't really know what's going on.
Naomi KleinBecause it is such a huge crisis, because it puts us on a firm science-based deadline, it's a once-in-a-century opportunity to build a better society and address raging inequality, create huge numbers of jobs, rebuild our public infrastructure. But, we can't do it unless we break every single rule in the free-market playbook. Which is why the worst people in the world all deny climate change.
Naomi KleinFury is an entirely appropriate response to a system that sends young people to kill other young people in a war that never should have been waged. Yet the American Right is forever trying to pathologise anger as something menacing and abnormal, dismissing war opponents as hateful and, in the latest slur, "wild-eyed". This is much harder to do when victims of wars begin to speak for themselves: no one questions the wildness in the eyes of a mother or father who has just lost a son or daughter, or the fury of a soldier who knows that he is being asked to kill, and to die, needlessly.
Naomi KleinThat's what's happening now. The world is being held up a mirror: "All roads lead here. Do you like it?" A lot of people don't like it. A lot of people are saying, "Wait a minute, if our system can produce that, there's something wrong with this system." That opening is ours to seize. It matters how we name it: It's not called Donald Trump. It's called capitalism.
Naomi Klein