The net is more than an organizing tool - it has become an organizing model, a blueprint for decentralized but cooperative decision-making. It facilitates the process of information sharing to such an extent that many groups can work in concert with one another without the need to achieve monolithic consensus.
Naomi KleinAnd that is what is behind the abrupt rise in climate change denial among hardcore conservatives: they have come to understand that as soon as they admit that climate change is real, they will lose the central ideological battle of our timeโwhether we need to plan and manage our societies to reflect our goals and values, or whether that task can be left to the magic of the market.
Naomi KleinThe reason why nothing sticks to Trump - or very little sticks to Trump - is that Trump created his brand idea that has to do with being the guy who gets away from it. It's this ultimate power through wealth and this dream that represents in an age of tremendous economic precariousness and constrained options for so many people - that watching Trump be able to do whatever he wants to whoever he wants is this obvious vicarious kind of thrill for a certain demographic.
Naomi KleinIt has no denim-toned house paint. Levi makes what is essentially a commodity: blue jeans. Its ads may evoke rugged outdoorsmanship, but Levi hasn't promoted any particular life style to sell other products.
Naomi KleinYou actually cannot sell the idea of freedom, democracy, diversity, as if it were a brand attribute and not reality -- not at the same time as you're bombing people, you can't.
Naomi KleinThat is the meaning of the Trump brand - being the boss who is so rich and so powerful he can do whatever he wants. So the way in which he ran for president was to embody that idea as fully as he possibly could with his outrageousness. I don't think he actually thought he would win. I think the original idea was purely a marketing idea. It seemed a no-lose situation, because he would get so much free publicity. And this has always been his genius - I shouldn't use the word "genius" when talking about Trump - but he's always understood the value of free publicity.
Naomi KleinSo if the meaning of the Trump brand is being the ultimate boss who has the power because he's so rich, the way you undermine that brand is by making him look like a puppet, and by showing that while he's playing gold and admiring his properties, it's actually other people making the key decisions and he doesn't really know what's going on.
Naomi Klein