I see The Gap ads as being a great example of how branding has changed. Those Gap campaigns are pop culture. They've been incredibly powerful. They have had the kind of effect on culture that a hit band has. Just look at The Gap's Khaki swing ads, which were music videos. They had this tremendous impact on the industry - suddenly everything started looking like Gap ads and it became difficult to know who was co-opting whom and who was creating culture.
Naomi KleinMy favorite sign here says, "I care about you." In a culture that trains people to avoid each other's gaze, to say, "Let them die," that is a deeply radical statement.
Naomi KleinI think there is a danger that an environmental crisis can be used in precisely the same way as the terrorist threat can be used in terms of giving up freedom.
Naomi Klein