It's certainly something we haven't seen before in terms of a fully commercial global brand - really a family of brands - not just Trump but also Ivanka, who has a sub-brand. We've never seen this before. We've had presidents in financial conflicts of interest before, but this phenomenon where a sitting president image avatar is out there selling golf courses and condominiums, even as he is in office and having the value of his personal brand inflated dramatically by fact of his being president, is new territory.
Naomi KleinEver since Steve Bannon was demoted, and drama started playing out between Bannon and Jared Kushner and the firing of Comey and "Is he going to get impeached?" we have been trapped in a classic Survivor reality TV show, like, "Who's going to get voted off the island?" And this has every single news show enjoying ratings never seen before. And it physically pains them to talk about the stakes of this administration, whether it's health care or climate change or the deregulation of the financial sector or social security. None of it can compete with this reality show.
Naomi KleinThere's a property in Panama where Trump has collected somewhere around $30 million just from selling his name to this property - it's somewhere between $30 million and $50 million. It would be so easy for a developer to slap on an extra $6 million to a Trump licensing deal and have that be a backdoor bribe. Who are we to say what that is worth? It's so ephemeral. And this is the appeal of selling something as ephemeral as a brand name, is that it can be inflated beyond all reason.
Naomi KleinThe widespread abuse of prisoners is a virtually foolproof indication that politicians are trying to impose a system--whether political, religious or economic--that is rejected by large numbers of the people they are ruling. Just as ecologists define ecosystems by the presence of certain "indicator species" of plants and birds, torture is an indicator species of a regime that is engaged in a deeply anti-democratic project, even if that regime happens to have come to power through elections.
Naomi KleinAnd most of all, it means continually drawing connections among these seemingly disparate strugglesโasserting, for instance, that the logic that would cut pensions, food stamps, and health care before increasing taxes on the rich is the same logic that would blast the bedrock of the earth to get the last vapors of gas and the last drops of oil before making the shift to renewable energy.
Naomi Klein