I see The Gap ads as being a great example of how branding has changed. Those Gap campaigns are pop culture. They've been incredibly powerful. They have had the kind of effect on culture that a hit band has. Just look at The Gap's Khaki swing ads, which were music videos. They had this tremendous impact on the industry - suddenly everything started looking like Gap ads and it became difficult to know who was co-opting whom and who was creating culture.
Naomi KleinEither greed belongs in a war zone, or it doesn't. You can't unleash it in the name of sparking an economic boom and then be shocked when Halliburton overcharges for everything from towels to gas, when Parsons' sub, sub, sub-contractor builds a police academy where the pipes drip raw sewage on the heads of army cadets and where Blackwater investigates itself and finds it acted honorably. That's just corporations doing what they do and Iraq is a privatized war zone so that's what you get. Build a frontier, you get cowboys and robber barons.
Naomi KleinOur economy is at war with many forms of life on earth, including human life. What the climate needs to avoid collapse is a contraction of humanity's use of resources; what our economic model demands to avoid collapse is unfettered expansion. Only one of these sets of rules can be changed, and it's not the laws of nature
Naomi KleinA term like capitalism is incredibly slippery, because there's such a range of different kinds of market economies.
Naomi KleinIt's CNN who really should hold Trump accountable. And because they are trading the short-term fix of increased ratings by focusing on Trump drama - and I'm not saying they shouldn't cover the Russian investigations, of course they should - but the blanket coverage, it's not about news values. It is about ratings. And it comes at a tremendous cost because Trump supporters are fully defended against this. As far as they're concerned, this is a vast conspiracy, it's fake news, it doesn't impact their daily lives, it makes them see Trump as a victim, which he wants to be seen as.
Naomi KleinIt seems to me that our problem has a lot less to do with the mechanics of solar power than the politics of human powerโspecifically whether there can be a shift in who wields it, a shift away from corporations and toward communities, which in turn depends on whether or not the great many people who are getting a rotten deal under our current system can build a determined and diverse enough social force to change the balance of power.
Naomi Klein