As soon as a woman's primary social value could no longer be defined as the attainment of virtuous domesticity, the beauty myth redefined it as the attainment of virtuous beauty. It did so to substitute both a new consumer imperative and a new justification for economic unfairness in the workplace where the old ones had lost their hold over newly liberated women.
Naomi WolfWe should be telling girls what they already know but rarely see affirmed: that the lives they lead inside their own self-contained bodies; the skills they attain through their own concentration and rigor, and the unique phase in their lives during which they may explore boys and eroticism at their own pace - these are magical. And they constitute the entrance point to a life cycle of a sexuality that should be held sacred.
Naomi WolfMost urgently, women's identity must be premised upon our 'beauty' so that we will remain vulnerable to outside approval, carrying the vital sensitive organ of self-esteem exposed to the air.
Naomi WolfHow is it even sustainable in 21st-century America, that women earn, on average, 77 cents for every dollar earned by men?
Naomi WolfWhat editors are obliged to appear to say that men want from women is actually what their advertisers want from women.
Naomi Wolf