As soon as a woman's primary social value could no longer be defined as the attainment of virtuous domesticity, the beauty myth redefined it as the attainment of virtuous beauty. It did so to substitute both a new consumer imperative and a new justification for economic unfairness in the workplace where the old ones had lost their hold over newly liberated women.
Naomi WolfHow is it even sustainable in 21st-century America, that women earn, on average, 77 cents for every dollar earned by men?
Naomi WolfSpokespeople sell women the Iron Maiden and name her "Health": if public discourse were really concerned with women's health, it would turn angrily upon this aspect of the beauty myth.
Naomi WolfAl Gore was a good guy and he wanted to give flextime to American women who are trying to balance work and family, but he couldn't because the business interests are organized, and they don't want it to happen.
Naomi WolfThe First Amendment was designed to allow for disruption of business as usual. It is not a quiet and subdued amendment or right.
Naomi WolfKim Kardashian's marriage to Kris Humphries famously lasted 72 days, and was reported in the tabloids as being all about the big bucks paid by magazines for the bridal photos: it is a spectacle of a bride-to-be as entrepreneur, not as romantic heroine; the groom, in this scenario, is nothing but a prop.
Naomi Wolf