There are twelve good reasons for failure. The first one is the avowed intention of doing no more than one is paid to do, and the person who makes this avowal may see the other eleven by stepping before a looking glass.

Ideas... they have the power

The imagination is too often regarded merely as an indefinite, untraceable, indescribable something that does nothing but create fiction.

A master salesman is one who takes the offensive and never the defensive sale of an argument, if argument arises.

Your ability to use the principle of autosuggestion will depend, very largely, upon your capacity to concentrate upon a given desire until that desire becomes a burning obsession.

FAITH is the only known antidote for FAILURE!

The super-salesman neither permits his subconscious mind to "broadcast" negative thoughts nor give expression to them through words, for the reason that he understands that "like attracts like" and negative suggestions attract negative action and negative decisions from prospective buyers.