Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing.
Natalie MassenetPart of creating the future is to follow this consumer. Women are working; we've moved the store to the desk. Now though, she's is in the back of a cab with her iPhone or her iPad, she's tweeting an outfit that her friend is wearing and desperately trying to find out where she got her shoes online.
Natalie MassenetI believe that all brands will become storytellers, editors and publishers, all stores will become magazines, and all media companies will become stores. There will be too many of all of them. The strongest ones, the ones who offer the best customer experience, will survive.
Natalie Massenet