Relationships happen in experiences.

Information design addresses the organization and presentation of data: its transformation into valuable, meaningful information.

User experience is important to strategy.

All design is the process of making experiences.

You need to marry the qualitative with the quantitative. It better informs us so we can decide what to do. We can't be afraid of data and analysis. We have to use that lens.

Designers are optimistic people who are trained to be courageous about the future—and making the future happen. They aren’t always aware of the intricacies of operations and the impacts of the solutions they propose, just like entrepreneurs, but they aren’t afraid of confronting a blank piece of paper (or screen or board) and getting to work making something new.

Strategy is worthless unless you can act on it.