You need to marry the qualitative with the quantitative. It better informs us so we can decide what to do. We can't be afraid of data and analysis. We have to use that lens.
Nathan ShedroffThere is no one, right way to design or develop anything. To a large degree, it needs to reflect the culture - especially the innovation culture - of a company.
Nathan ShedroffDesigners are optimistic people who are trained to be courageous about the future—and making the future happen. They aren’t always aware of the intricacies of operations and the impacts of the solutions they propose, just like entrepreneurs, but they aren’t afraid of confronting a blank piece of paper (or screen or board) and getting to work making something new.
Nathan Shedroff