He was telling the students about the hypnotic technique of using quotes in a conversation. An idea is more palatable ... if it comes from someone else. The unconscious thinks in terms of content and structure. If you introduce a pattern with the words, 'My friend was telling me,' the critical part of her mind shuts off.
Neil StraussIn life, people tend to wait for good things to come to them. And by waiting, they miss out.
Neil Strauss