A wise ruler ought never to keep faith when by doing so it would be against his interests.
Niccolo MachiavelliIt makes him contemptible to be considered fickle, frivolous, effeminate, mean-spirited, irresolute, from all of which a prince should guard himself as from a rock; and he should endeavour to show in his actions greatness, courage, gravity, and fortitude; and in his private dealings with his subjects let him show that his judgments are irrevocable, and maintain himself in such reputation that no one can hope either to deceive him or to get round him.
Niccolo MachiavelliA wise prince will seek means by which his subjects will always and in every possible condition of things have need of his government, and then they will always be faithful to him.
Niccolo MachiavelliI hold it to be a proof of great prudence for men to abstain from threats and insulting words toward anyone, for neither diminishes the strength of the enemy.
Niccolo Machiavelli