....those who become princes through their skill acquire the pricipality with difficulty, buy they hold onto it with ease.
Niccolo MachiavelliMen are less hesitant about harming someone who makes himself loved than one who makes himself feared because love is held together by a chain of obligation which, since men are wretched creatures, is broken on every occasion in which their own interests are concerned; but fear is sustained by dread of punishment which will never abandon you.
Niccolo MachiavelliOne can say this in general of men: they are ungrateful, disloyal, insincere and deceitful, timid of danger and avid of profit...Love is a bond of obligation that these miserable creatures break whenever it suits them to do so; but fear holds them fast by a dread of punishment that never passes.
Niccolo Machiavelli