A prince is also respected when he is a true friend and a true enemy; that is, when he declares himself on the side of one prince against another without any reservation.
Niccolo MachiavelliFor a prince should have two fears: one, internal concerning his subjects; the other, external, concerning foreign powers. From the latter he can always defend himself by his good troops and friends; and he will always have good friends if he has good troops.
Niccolo MachiavelliMen judge generally more by the eye than by the hand, for everyone can see and few can feel. Every one sees what you appear to be, few really know what you are.
Niccolo Machiavelli