You have to be a prince to understand the people, and you have to belong to the people to understand the princes.
Niccolo MachiavelliFrom this arises the question whether it is better to be loved rather than feared, or feared rather than loved. It might perhaps be answered that we should wish to be both: but since love and fear can hardly exist together, if we must choose between them, it is far safer to be feared than loved.
Niccolo MachiavelliA prince must not have any objective nor any thought, nor take up any art, other than the art of war and its ordering and discipline; because it is the only art that pertains to him who commands. And it is of such virtue that not only does it maintain those who were born princes, but many times makes men rise to that rank from private station.
Niccolo MachiavelliWell used are those cruelties (if it is permitted to speak well of evil) that are carried out in a single stroke, done out of necessity to protect oneself, and are not continued but are instead converted into the greatest possible benefits for the subjects. Badly used are those cruelties which. although being few at the outset, grow with the passing time instead of disappearing. Those who follow the first method can remedy their condition with God and with men; the others cannot possibly survive.
Niccolo Machiavelli