Therefore it is unnecessary for a prince to have all the good qualities I have enumerated, but it is very necessary to appear to have them. And I shall dare to say this also, that to have them and always to observe them is injurious, and that to appear to have them is useful; to appear merciful, faithful, humane, religious, upright, and to be so, but with a mind so framed that should you require not to be so, you may be able and know how to change to the opposite.

Human beings remain constant in their methods of conduct.

And if such malignity is hidden for a time, it proceeds from the unknown reason that would not be known because the experience of the contrary had not been seen, but time, which is said to be the father of every truth, will cause it to be discovered.

Appear as you may wish to be

For a prince should have two fears: one, internal concerning his subjects; the other, external, concerning foreign powers. From the latter he can always defend himself by his good troops and friends; and he will always have good friends if he has good troops.

I don't doubt that every prince would like to be both; but since it is hard to accomodate these qualities, if you have to make a choice, to be feared is much safer than to be loved. For it is a good general rule about men, that they are ungrateful, fickle, liars, and deceivers, fearful of danger and greedy for gain....[love] is a link of obligation which men, because they are rotten, will break anything they think doing so serves their advantage; but fear involves dread of punishment, from which they can never escape.

You know better than I that in a Republic talent is always suspect. A man attains an elevated position only when his mediocrity prevents him from being a threat to others. And for this reason a democracy is never governed by the most competent, but rather by those whose insignificance will not jeopardize anyone else's self-esteem.