It is much safer for the prince to be feared than loved, but he ought to avoid making himself hated.
Niccolo MachiavelliTo ensure victory the troops must have confidence in themselves as well as in their commanders.
Niccolo MachiavelliIt is necessary that the prince should know how to color his nature well, and how to be a hypocrite and dissembler. For men are so simple, and yield so much to immediate necessity, that the deceiver will never lack dupes.
Niccolo MachiavelliWe must bear in mind, then, that there is nothing more difficult and dangerous, or more doubtful of success, than an attempt to introduce a new order of things in any state. For the innovator has for enemies all those who derived advantages from the old order of things, whilst those who expect to be benefited by the new institutions will be but lukewarm defenders.
Niccolo Machiavelli