In cyberspace, we get many fewer cues about the emotional states and attitudes of the people we're talking to. That makes it less interesting, easier to mis-communicate, and more likely to destroy trust. So you need to treat cyberspace with care, especially being aware of the fragile nature of trust in the virtual world.

You can strengthen your leadership voice by finding what I call its Maximum Resonance Point and learning to pitch your voice there. That gives you the strongest voice and thus the one that people are most likely to want to follow.

Emotions are charismatic. Focused emotions are very charismatic. To lead people with charisma, you need to take charge of and focus your emotions.

We are communal beings who love to get together in groups and share emotions - like sporting events, rock concerts and political rallies. We crave tribal membership.

The key is to become aware of how you are signaling your presence in meetings, conversations, speeches - everywhere you show up. Then you can take charge of them.

First ask why, and decide whether something is worth doing. Only after that should you set about doing it as well as you can.

Use your unconscious mind to read other people's intents, emotions, and desires.