Every human emits unconscious vocal undertones that determine who the leader is in the room.

Mirror neurons make human empathy possible.

Storytelling sticks in the mind because it attaches emotions to events, and that's the way we remember things. If you don't tell stories, no one will remember what you say.

It turns out that we determine who our leaders are by unconscious undertones we all project with our voices - and of which we're completely unaware.

You have to begin by posing questions to your unconscious mind, and then listening very carefully for the answers. If you pose the right kinds of questions, and listen well, you can begin to tap into the power of your unconscious mind.

The questionnaire is a simple first step toward becoming more self-aware.

There are four different kinds of power in a communication: position power (the CEO talking to her direct reports), emotion power (passion sometimes rules the day), expertise (people often listen to the most knowledgeable person in the room), and conversational power (the subtlest, this is the ability to direct the conversation through body language).