Every human emits unconscious vocal undertones that determine who the leader is in the room.

Storytelling sticks in the mind because it attaches emotions to events, and that's the way we remember things. If you don't tell stories, no one will remember what you say.

There are four different kinds of power in a communication: position power (the CEO talking to her direct reports), emotion power (passion sometimes rules the day), expertise (people often listen to the most knowledgeable person in the room), and conversational power (the subtlest, this is the ability to direct the conversation through body language).

We all need to be astute in sending and reading power cues, so that we can prevent ourselves - and the world - from being manipulated by evil geniuses like Hitler.

CEOs will struggle to keep themselves and their companies current, relevant, and ahead of the curve.

We are communal beings who love to get together in groups and share emotions - like sporting events, rock concerts and political rallies. We crave tribal membership.

The questionnaire is a simple first step toward becoming more self-aware.