There are four different kinds of power in a communication: position power (the CEO talking to her direct reports), emotion power (passion sometimes rules the day), expertise (people often listen to the most knowledgeable person in the room), and conversational power (the subtlest, this is the ability to direct the conversation through body language).
Nick MorganIt turns out that we determine who our leaders are by unconscious undertones we all project with our voices - and of which we're completely unaware.
Nick MorganStorytelling sticks in the mind because it attaches emotions to events, and that's the way we remember things. If you don't tell stories, no one will remember what you say.
Nick Morgan