People often think of the unconscious mind as "the gut" or perhaps the Freudian "sink" of repressed sexual desires. It's neither one of those things. It's the repository of memory, and it's the seat of decision making.

We are communal beings who love to get together in groups and share emotions - like sporting events, rock concerts and political rallies. We crave tribal membership.

In cyberspace, we get many fewer cues about the emotional states and attitudes of the people we're talking to. That makes it less interesting, easier to mis-communicate, and more likely to destroy trust. So you need to treat cyberspace with care, especially being aware of the fragile nature of trust in the virtual world.

You have to begin by posing questions to your unconscious mind, and then listening very carefully for the answers. If you pose the right kinds of questions, and listen well, you can begin to tap into the power of your unconscious mind.

A language like Ruby is a toolbox with some really neat little tools that do their job really nicely. JavaScript is a leather sheath with a really really sharp knife inside. That knife can cut anything, and with it you can do anything. You can kill a bear. You can catch fish. You can whittle a piece of wood into a pony. It's even a toothpick.

Leaders can only lead willing, preferably zealous followers so don't get too far out in front of your team.

The whole reason to study (and learn to control) body language is to have that support (rather than undercut) your message.