The conscious mind is easily overwhelmed. The unconscious mind is vast and far more powerful, but by definition we're not aware of it.

It turns out that we determine who our leaders are by unconscious undertones we all project with our voices - and of which we're completely unaware.

People often think of the unconscious mind as "the gut" or perhaps the Freudian "sink" of repressed sexual desires. It's neither one of those things. It's the repository of memory, and it's the seat of decision making.

Leaders can only lead willing, preferably zealous followers so don't get too far out in front of your team.

First ask why, and decide whether something is worth doing. Only after that should you set about doing it as well as you can.

Every human emits unconscious vocal undertones that determine who the leader is in the room.

In cyberspace, we get many fewer cues about the emotional states and attitudes of the people we're talking to. That makes it less interesting, easier to mis-communicate, and more likely to destroy trust. So you need to treat cyberspace with care, especially being aware of the fragile nature of trust in the virtual world.