It's quite strange in fashion, and it's probably the same with movies and acting - the big choice is between being radical, making a choice that will be more specific that will reach less people but will be very strong and very directional, and making a choice that will be more popular and catch the interest of a large group of people. Sometimes people are trying to push you in one direction or another.

Strangely, meanness pays more than offering constructive and interesting commentary. Every season I think, "This is the last season. I'm not gonna read tomorrow morning. Forget it." The first thing when I wake up - quite late, usually - I am craving the newspaper.

I don't feel French at all. That was never really a concern, and it's limiting to think that way. I think Paris is more of a playground for international designers, so I don't really feel French. And I don't really want to feel French.

Your priority has to be the creativity - and build a brand. That's what everybody did - Balenciaga, Dior, Saint Laurent. That's the smart thing to do.

I love this idea of being able to touch people with something quite familiar, something quite emotional, and at the same time, have the feeling that this is a new way of doing it, a fresh way of showing things. I like radical people. At the same time, I'm fascinated by popularity, people who were able to have huge success and also keep their consistency.

First, at a certain point, I wanted to have my own magazine, but I never could. Why? Because I am not commercial enough. The people who would have been able to give me my own magazine, they were not insulting me, but they would simply say, "It wouldn't work for you." And that was a big disappointment to me.

I think creating the clothes is about creating historical images - and that's about more than fashion. It is about the fashion, the photography, what you are doing in the moment. It's what we call in French rechercher, or the search for that thing. So even though fashion is not scientific, I think being a designer is somewhat like being a scientist.