I put pressure on myself to propose something new - I think it's the minimum that you can do as a fashion designer.
Nicolas GhesquiereTo look deeply into the lawn and see six shades of green - there is hardly that respite for you. And that's our job that we're doing. And it's even more demanding for someone like yourself, who is so extremely creative. But you have to move forward. You cannot just wallow or sit back and take in the accolades. They're wonderful, the accolades, and you appreciate them. But then you go on to the next moment. You have to always be going out to the end of the diving board and diving off.
Nicolas GhesquiereYour priority has to be the creativity - and build a brand. That's what everybody did - Balenciaga, Dior, Saint Laurent. That's the smart thing to do.
Nicolas GhesquiereIt's quite strange in fashion, and it's probably the same with movies and acting - the big choice is between being radical, making a choice that will be more specific that will reach less people but will be very strong and very directional, and making a choice that will be more popular and catch the interest of a large group of people. Sometimes people are trying to push you in one direction or another.
Nicolas GhesquiereWhy isn't Tilda Swinton on the covers of tons of magazines? Well, she's not that. It isn't her thing. But I don't know. I think that suddenly a time came when models, after the Linda Evangelista crowd, and Naomi Campbell and Christy Turlington, when the models for me became a bit bland. But I think more than that, the culture changed. The movies, television, music, and all of those things - those people were more visual and therefore more interesting.
Nicolas GhesquiereI think creating the clothes is about creating historical images - and that's about more than fashion. It is about the fashion, the photography, what you are doing in the moment. It's what we call in French rechercher, or the search for that thing. So even though fashion is not scientific, I think being a designer is somewhat like being a scientist.
Nicolas Ghesquiere