Why isn't Tilda Swinton on the covers of tons of magazines? Well, she's not that. It isn't her thing. But I don't know. I think that suddenly a time came when models, after the Linda Evangelista crowd, and Naomi Campbell and Christy Turlington, when the models for me became a bit bland. But I think more than that, the culture changed. The movies, television, music, and all of those things - those people were more visual and therefore more interesting.

First, at a certain point, I wanted to have my own magazine, but I never could. Why? Because I am not commercial enough. The people who would have been able to give me my own magazine, they were not insulting me, but they would simply say, "It wouldn't work for you." And that was a big disappointment to me.

Fashion, in a way, has become like pop culture today. With all of the communications and the Internet and the designers doing lines with big brands, it's more popular than it's ever been, but everything is all mixed together. It's become like television or music.

Never forget that what becomes timeless was once truly new.

I think what we're talking about is a sense of fashion as laboratory work. I mean, we are not scientific, of course, but we are looking for ideas all the time.

I've always been fascinated by people's capacity to care. Everyone has a different capacity for it. Some people can take on more and deal with more. Today, with the economy, I have such respect for the hard work that has to be done. But we're on this planet and we have a responsibility to ourselves to care.

As designers, we do so much with material and construction. It's really architectural; it comes close to building. A scent is so immaterial. It's really about emotion and sensation. Clothes are too, but it's not the same.