Why isn't Tilda Swinton on the covers of tons of magazines? Well, she's not that. It isn't her thing. But I don't know. I think that suddenly a time came when models, after the Linda Evangelista crowd, and Naomi Campbell and Christy Turlington, when the models for me became a bit bland. But I think more than that, the culture changed. The movies, television, music, and all of those things - those people were more visual and therefore more interesting.

We live with a future where every three or four months, we have to question everything. You think you could be the best, or that you're nothing and you don't know what you're doing. It is exhausting.

Sometimes you never feel lonelier than when you are always doing tons of things and traveling all over the place. There is a real feeling of loneliness sometimes.

What I find most interesting in fashion is that it has to reflect our time. You have to witness your own moment.

Your priority has to be the creativity - and build a brand. That's what everybody did - Balenciaga, Dior, Saint Laurent. That's the smart thing to do.

You never do things thinking you will make a big statement. It just happens sometimes and you are lucky.

As designers, we do so much with material and construction. It's really architectural; it comes close to building. A scent is so immaterial. It's really about emotion and sensation. Clothes are too, but it's not the same.