Designers are more like artistic directors now. Before, there wasn't this idea of supervising the artistic direction of the entire house. The old way was to think you could be this couturier or designer or stylist.

To look deeply into the lawn and see six shades of green - there is hardly that respite for you. And that's our job that we're doing. And it's even more demanding for someone like yourself, who is so extremely creative. But you have to move forward. You cannot just wallow or sit back and take in the accolades. They're wonderful, the accolades, and you appreciate them. But then you go on to the next moment. You have to always be going out to the end of the diving board and diving off.

Naturally looking at something will become so important in your aesthetic. For that, you have to be disciplined, too, in the way that there is a moment to catch and there is a moment to express. The moment to express has to be so pragmatic, because you have to build the clothes; you have to be very, very specific about how you want to describe to other people, for the color of the fabric, the way of sewing things, putting things together.

I think Rihanna is very interesting. But those people, the singers especially, know how to handle themselves because they're in the limelight. That's why it has grown into something where the model has stepped back - and I don't know if it's coming forward again.

I love this idea of being able to touch people with something quite familiar, something quite emotional, and at the same time, have the feeling that this is a new way of doing it, a fresh way of showing things. I like radical people. At the same time, I'm fascinated by popularity, people who were able to have huge success and also keep their consistency.

I think when a time comes, a change comes, and you have to recognize the change but also believe in yourself.

I grew up in such a small city, I had to be popular or I'd be dead. So I had to be popular!