The best way to know what people want is not by asking them, but by understanding them.
Niels DiffrientMy ideal office wouldn't have a chair. You would do two things there: stand up or lie down. These are the body's most natural positions.
Niels DiffrientWhen design springs from an understanding of the people who are going to use a product, you begin to see forms that you would never have imagined.
Niels Diffrient