When design springs from an understanding of the people who are going to use a product, you begin to see forms that you would never have imagined.
Niels DiffrientThe best way to know what people want is not by asking them, but by understanding them.
Niels DiffrientMy ideal office wouldn't have a chair. You would do two things there: stand up or lie down. These are the body's most natural positions.
Niels Diffrient