Don't talk too much, be focused on the goal and achieve it.

From success, you learn absolutely nothing. From failure and setbacks conclusions can be drawn. That goes for your private life as well as your career.

Business is much less transparent than a win in a Grand Prix; in a race you drive over the finishing line first and you have won. In business it is different.

Giving up is something a Lauda doesn't do.

If you are for a long time at the top you've basically achieved everything you wanted to. Then the ball's breaking stuff starts to be too much: it's not what you do in the car, it's what you do outside the car - the press conferences, the interviews, the sponsorship commitments, the marketing appearances - that sadly go up to a level that the whole package, including the risks you take, the workload you do to get the car to work and for you to be quick in the races, it becomes too much.

Ultimately, an aircraft owner does not want to have to deal with all the intricate details which are necessary for the business.

Whenever there is discussion, I make it clear that I do not want any grey zones, just black and white.