The most powerful decision-making part of the audience is women. Boys have a lot of impact on the industry, but it's often women who impact what stories get made.

Only audiences decide what's a franchise. Only audiences decide what's a hit. I have always been mindful of not wanting to be the Miami Heat of movies.

I think that one of the greatest perspectives that I have, from being a buyer for my whole career until I became a producer, is that I have a pretty good understanding of the buyers mentality.

I felt that with each movie, Gary [Ross] adopts a different style. He doesn't have one look that's the Gary Ross look, and I thought that was important.

There's as much great authorship in the filmmaker community as in the literary community, and I'd love to welcome more filmmakers into the fold.

Little decisions were made, every day. In this movie [The Hunger Games], we really focused on Cinna and we didn't get time to focus on the other stylist.

There is a young fella who works for me, named Brian Unkeless, who's very smart. We're a very small company that has been Brian and me and two assistants, although we're growing a little bit now. He read the [The Hunger Games] book and loved it, and told me I should read it. He had been a fan of the Gregor books. So, I read it and couldn't put it down and couldn't stop thinking about it. I really became obsessed with the thought of producing it, and was completely bothered by the idea that anybody but me could produce it.