I don't think people understand how much hard work innovation is. That it's not just getting an idea. You really have to cross your T's and dot your I's long before you ever start on the project. I don't think people perceive that about me. I work hard.

I try to get a vision of the future, and then I try to figure out where the discontinuities are.

One of the big concerns I have is that most of the HR departments in a lot of companies are hiring away from creativity and they don't know it. For instance, they are requiring everybody to have a college degree. The most creative people I know couldn't deal with college.

My sweet spot is figuring out how to make a product that people love and how to refine it to make them love it more. All the rest is business noise.

When you're building something, you know all of the trade-offs.

I was actually the manager of the games department of an amusement park when I was at college, so I understood the coin-op side of the games business very well.

I basically look at PR as something you do if there's an object in mind. But my ego doesn't need it.