I basically look at PR as something you do if there's an object in mind. But my ego doesn't need it.

I just want the future to happen faster. I can't imagine the future without robots.

In 1980, Atari was bringing in around two billion dollars in revenue and Chuck E. Cheese's some five hundred million. I still didn't feel too bad that I had turned down a one-third ownership of Apple - although I was beginning to think it might turn out to be a mistake.

Every company needs to have a skunkworks, to try things that have a high probability of failing. You try to minimize failure, but at the same time, if you're not willing to try things that are inherently risky, you're not going to make progress.

I was actually the manager of the games department of an amusement park when I was at college, so I understood the coin-op side of the games business very well.

People like secrets. Creative people really like secrets.

I founded Atari in my garage in Santa Clara while at Stanford. When I was in school, I took a lot of business classes. I was really fascinated by economics. You end up having to be a marketeer, finance maven and a little bit of a technologist in order to get a business going.