I basically look at PR as something you do if there's an object in mind. But my ego doesn't need it.

In 1989, SimCity introduced an entirely new brand of game play.

If you really want you people to innovate, buy a science fiction book, tear off the covers, and tell them it's history.

In 1980, Atari was bringing in around two billion dollars in revenue and Chuck E. Cheese's some five hundred million. I still didn't feel too bad that I had turned down a one-third ownership of Apple - although I was beginning to think it might turn out to be a mistake.

I like games where you can use stealth and guile. As you get older, it's like the difference between playing squash and racketball. Squash is an older man's game, because if you're stealthy and wily, you can beat a better-co-ordinated and stronger, younger person.

Everybody copied Atari products. So we started messing with them and it was fun. We bought enough chips that we could get them mislabeled. So we bankrupted at least two companies which copied our boards, and bought all the parts but they were the wrong parts, so they're sitting on all this inventory they can't sell because the games don't work.

I was actually the manager of the games department of an amusement park when I was at college, so I understood the coin-op side of the games business very well.