I was actually the manager of the games department of an amusement park when I was at college, so I understood the coin-op side of the games business very well.

I guess I'd like to be known for being an innovator, fostering creativity, thinking outside the box. You know, keeping people playful.

I've always thought legal addictions are a great way to create a business. Starbucks is a wonderful example.

In 1980, Atari was bringing in around two billion dollars in revenue and Chuck E. Cheese's some five hundred million. I still didn't feel too bad that I had turned down a one-third ownership of Apple - although I was beginning to think it might turn out to be a mistake.

Video games in some ways are too powerful, they have too much resonance with kids. And it's very easy to overdose on video games and to let the outside world go by.

Walk to work, even if it's four miles. Ride a bike to work. Drive a different way. On your way there, try to find beauty. You'd be surprised how much more of the neighborhood you can perceive and experience when you're looking for unique spots of beauty.

The truth is just an excuse for lack of imagination.