My perception is that I'm a guy who really does a lot of homework surrounding any project that I do.

The truth is just an excuse for lack of imagination.

I founded Atari in my garage in Santa Clara while at Stanford. When I was in school, I took a lot of business classes. I was really fascinated by economics. You end up having to be a marketeer, finance maven and a little bit of a technologist in order to get a business going.

Some of the best projects to ever come out of Atari or Chuck E. Cheese's were from high school dropouts, college dropouts. One guy had been in jail.

I don't think people understand how much hard work innovation is. That it's not just getting an idea. You really have to cross your T's and dot your I's long before you ever start on the project. I don't think people perceive that about me. I work hard.

Radical innovation is difficult to fund. It seems scary. And the really radical things seem even more scary.

I've always thought legal addictions are a great way to create a business. Starbucks is a wonderful example.