In 1989, SimCity introduced an entirely new brand of game play.

I don't think people understand how much hard work innovation is. That it's not just getting an idea. You really have to cross your T's and dot your I's long before you ever start on the project. I don't think people perceive that about me. I work hard.

The true entrepreneur is a doer

Creativity is every company's first driver. It's where everything starts, where energy and forward motion originate. Without that first charge of creativity, nothing else can take place.

A lot of people think that success is luck and being in the right place at the right time. But I think if you’re willing to work harder than anybody else, you can create an awful lot of your own luck.

People can buy a bottle of gin and drink it at home for about a buck a drink, whereas they are willing to go to a bar and pay 12 bucks for the same cocktail. The difference is that man needs to be social. So I believe that there is a strong demand for games that are social.

I founded Atari in my garage in Santa Clara while at Stanford. When I was in school, I took a lot of business classes. I was really fascinated by economics. You end up having to be a marketeer, finance maven and a little bit of a technologist in order to get a business going.