The truth is just an excuse for lack of imagination.
In 1989, SimCity introduced an entirely new brand of game play.
Everyone who's ever taken a shower has an idea. It's the person who gets out of the shower, dries off and does something about it who makes a difference.
When you're building something, you know all of the trade-offs.
People hate to and will not read instructions.
I founded Atari in my garage in Santa Clara while at Stanford. When I was in school, I took a lot of business classes. I was really fascinated by economics. You end up having to be a marketeer, finance maven and a little bit of a technologist in order to get a business going.