In the early days of the video game business, everybody played. The question is, what happened? My theory - and I think it's pretty well borne out - is that in the '80s, games got gory, and that lost the women. And then they got complex, and that lost the casual gamer.

Radical innovation is difficult to fund. It seems scary. And the really radical things seem even more scary.

The truth is just an excuse for lack of imagination.

In 1989, SimCity introduced an entirely new brand of game play.

Creativity in life is about saying yes to new ideas.

I don't think people understand how much hard work innovation is. That it's not just getting an idea. You really have to cross your T's and dot your I's long before you ever start on the project. I don't think people perceive that about me. I work hard.

Everybody believes in innovation until they see it. Then they think, 'Oh, no; that'll never work. It's too different.'