In the early days of the video game business, everybody played. The question is, what happened? My theory - and I think it's pretty well borne out - is that in the '80s, games got gory, and that lost the women. And then they got complex, and that lost the casual gamer.

Hire for passion and intensity; there is training for everything else.

I'd love to design a school.

I appreciate the fact that technology and games are a big part of life.

The truth is just an excuse for lack of imagination.

I must confess I've always had a couple of pinball machines in my home and really have enjoyed some of the old classics, like Fireball.

Innovation is hard. It really is. Because most people don't get it. Remember, the automobile, the airplane, the telephone, these were all considered toys at their introduction because they had no constituency. They were too new.