I always try to do something nobody else has done.

A lot of what is wrong with corporate America has to do with a culture filled with antibodies trained to expel anything different. HR departments often want cookie cutter employees, which inevitably results in cookie cutter solutions.

One of the big concerns I have is that most of the HR departments in a lot of companies are hiring away from creativity and they don't know it. For instance, they are requiring everybody to have a college degree. The most creative people I know couldn't deal with college.

I had an awful lot of my soul invested in Atari culture.

Creativity is every company's first driver. It's where everything starts, where energy and forward motion originate. Without that first charge of creativity, nothing else can take place.

The idea is to become a best-selling author first and then the rest of my books will be slam dunks.

The true entreprenuer is a doer,not a dreamer.