People like secrets. Creative people really like secrets.
Any business that does not innovate will fail over time.
My perception is that I'm a guy who really does a lot of homework surrounding any project that I do.
I basically look at PR as something you do if there's an object in mind. But my ego doesn't need it.
Being successful is kind of dull.
'Grand Theft Auto', in its deification of antisocial behavior, is where I heap the most of my scorn.