It isn't a given that the companies that provide mobility today will also be the ones to do so tomorrow. Every company has to work hard to make this happen.
Norbert ReithoferI am firmly convinced that the trend toward more fuel-efficient vehicles is not a fad. Gas prices will continue to rise in the medium to long term, because demand is growing considerably in China, India and other countries.
Norbert ReithoferAs far as I'm concerned, however, it is clear that the concept of premium will be increasingly defined through sustainability in the future.
Norbert ReithoferNaturally, we will continue to offer very powerful vehicles in the future. Nevertheless, no other manufacturer has reduced the CO2 emissions of its fleet as substantially as the BMW Group.
Norbert Reithofer